Did you know that the natural hair care product market cost about $8.74 billion in 2019? This market is expected to continue to grow at a rate of 4.7% by 2027. More awareness about the benefits of natural ingredients is the major factor contributing to this growth.
Millennials are the biggest consumers of natural hair care products. About 56% of them purchase these products.
There are new natural hair care products on the market each day because of increased demand. If you’re interested in learning more about a popular hair care product called pomade, you’re in the right place.

Check out our styling guide to learn about some of the benefits of using pomade.
What Is Pomade?
Pomade is a grease, wax, or water-based hair product. These different types of pomade are all used to style your hair.
The English word pomade comes from the french word pomade, which means ointment. Pomade has been around for as far back as the 19th century but became more popular in the 1950s.
It Can Help Your Hair Look Great
The first thing any good hairstyling guide will tell you is that pomade is a great product that will help add style and volume to your hair. If you’re looking to do something different with your hair without cutting it, adding a bit of pomade is a great choice.
Although the different kinds of pomades might give your hair a different finish, pomade will typically add shine to your hair and also leave it smelling great.
Pomade Is a Versatile Product
If you don’t want to spend a ton of cash on products to get different looks, you’ll be happy to hear that one jar of pomade can help you achieve a variety of looks and styles.
The way you apply the pomade can help you achieve the slicked-back hair look. You can also add it to dry hair if you’re looking for a matte finish. Add some pomade for a more natural look too.
All of these styles are easy to achieve as well. You won’t have to wake up too early to style your hair with pomade.
It Has Great Hold
When you lead a busy life, you want your hair products to keep your style in place all day long. Having to spend time reapplying product and restyling your hair will waste precious time.
Another benefit to using pomade is that it’ll hold your hair in place no matter what kind of day you have. As long as your hair doesn’t get wet, you won’t have to worry about it falling flat.
Compared to other products, pomade is one of the best hair products because of its superior hold. It can last for a couple of days if left in your hair. Most other products will only hold up for one day.
Pomade Works for All Kinds of Hair
Another great benefit to using pomade is that it can be used on every kind of hair type.
If you have thin hair, pomade can help to add volume. Dry hair will look shiny and healthy by adding some pomade when you style your hair. Curly hair can be tamed with pomade as well.
When comparing pomade vs clay, pomade is the more versatile one. Clay works best for straight hair, so this isn’t a product you want to choose if you have curly hair.
It’s Simple to Use
You’ve probably spent countless hours looking through videos explaining how to use different hair styling products. The great thing about pomade is that it’s simple to use.
The instructions will be printed on the box or jar, but all you need to do is work the pomade through your hair with your fingers. The application really is that easy and removing the pomade is as simple as jumping in the shower and shampooing your hair.
Keeps Hair Moisturized
Pomade is the perfect hair care product to use if you struggle with dry hair. This product not only makes your hair look shiny, but the pomade also moisturizes your hair and locks in that moisture all day long.
Applying the pomade to your wet hair or after applying a leave-in conditioner will work best. If you’ve been struggling with dry, brittle hair for some time, then you should opt for a water-based pomade as well. You’ll see your hair transform in no time.
Pomade Is Made Using the Best Ingredients
Consumers are becoming smarter with their purchases in today’s age. Many people are looking for products with natural and organic ingredients to take better care of their bodies and the environment.
Hair products for men and other cosmetics are typically made with harsh chemicals that can be harmful to the skin and the environment. The great thing about pomade is that it’s made from completely natural ingredients.
The ingredients will vary depending on the product you choose. Peppermint and lime oils are common ingredients because of their hair growth and hair loss prevention properties.
A Little Goes a Long Way
In terms of cost, pomade is relatively inexpensive for the quality of the product. While it is typically sold in small amounts, one jar will last you a long time.
When applying pomade to your hair each morning, you won’t need too much. A small dab is a perfect amount to style your hair in whatever way you’d like.
The Only Pomade Styling Guide You Need
This styling guide includes everything you need to know about pomade. It can be used on all kinds of hair, and it’s made with all-natural ingredients.
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Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.