We use cookies and similar technologies to make Blufashion.com work better for you. This policy explains what cookies are, how we use them, and how you can control them.
When you visit https://blufashion.com (and any related pages, apps, or tools), you agree to the use of cookies as described here. If you’d rather not use cookies, you can change your browser settings at any time.
What Are Cookies?
Cookies are small files stored on your computer or phone when you visit a website. They help a site remember things about you, like your preferences, shopping cart items, or what pages you’ve visited.
There are two main types:
- First-party cookies: Set by Blufashion.com itself.
- Third-party cookies: Set by other companies to provide features like ads, analytics, or social sharing.
Why We Use Cookies
We use cookies for different reasons:
- Essential cookies – Make sure the site works (for example, keeping items in your shopping cart or letting you stay logged in).
- Performance & analytics cookies – Help us understand how people use our site so we can improve it.
- Preference cookies – Remember your choices, like language or font size.
- Marketing & advertising cookies – Show you more relevant ads or content.
Examples of Cookies We Use
First-Party Cookies
- User preferences (non-essential) – Saves your settings, like language and layout.
- Shopping cart (essential) – Keeps track of what’s in your cart.
- Session tracking (essential) – Lets you move around the site without losing progress.
- Security (essential) – Helps prevent fraud and keep your account safe.
- Customization (non-essential) – Stores design or theme preferences.
Third-Party Cookies
- Google Analytics (non-essential) – Tracks site usage for analytics.
- Google AdSense (non-essential) – Shows targeted ads.
- Social media buttons (non-essential) – Lets you share content on Facebook, Twitter, etc.
- YouTube/Vimeo embeds (non-essential) – Tracks views of videos.
- Pinterest tag (non-essential) Helps you pin images to Pinterest.
- Google Maps (non-essential) – Saves your map settings.
- AddThis sharing tool (non-essential) – Lets you share to multiple platforms.
How to Control Cookies
You can accept or reject cookies at any time through your browser settings. Most browsers let you:
- Block all cookies
- Block third-party cookies
- Get a warning before a cookie is saved
- Delete cookies already stored
If you disable some cookies, parts of our site may not work as intended. For more help, visit aboutcookies.org.
Our Legal Basis for Using Cookies
Under GDPR and other privacy laws, we may process your personal data based on:
- Your consent – for marketing or non-essential cookies.
- A contract with you – to provide services you’ve requested.
- Legal obligations – to meet compliance requirements.
- Legitimate interests – to improve our services and keep our site secure.
How Long We Keep Data
We keep cookie data only as long as needed for the purposes in this policy, unless the law requires us to keep it longer.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Ask us to correct or delete your data
- Object to or limit certain uses of your data
- Request your data in a portable format
To exercise these rights, email us at support@blufashion.com.
Data Security and Breach Procedures
We use encryption, secure servers, and staff training to protect your data. If there’s ever a data breach, we’ll take immediate steps to secure it, assess the risk, notify the relevant authorities, and let you know if your information was affected.
International Data Transfers
If we transfer personal data outside your country, we use legal safeguards such as European Commission-approved clauses.
Minors’ Privacy
We do not knowingly collect personal information from anyone under 16. If you believe we have, please contact us so we can delete it.
Contact Us
If you have questions about this Cookie Policy, you can reach us at:
Email: support@blufashion.com
Mail:
Blufashion
Kolarceva 3
11000 Belgrade, Serbia
Last updated: August 11, 2025
This policy applies to visitors from the United States, Canada, the United Kingdom, and the European Union.