If you want to be a part of the global beauty industry, designing your own eyeshadow palette might be the start you’re looking for. To ensure success, it’s important to partner with an eyeshadow palette manufacturer who can turn your ideas, no matter how unique, into a highly in-demand cosmetic product.
Know your target audience
Every successful business starts with knowing its target market, as it’s the best way to understand its pain points and provide the very solution it’s looking for. In the case of an eyeshadow, some of the attributes you should look into include:
- Age group: Some eyeshadows work best with teens, while others are designed to target professionals and makeup artists.
- Price point: Take your target market’s purchasing power into account when selecting materials and planning production. This helps ensure that your pricing remains competitive while still allowing for healthy profit margins.
- Lifestyle: If you want to cater to professionals, for example, your eyeshadow palette should provide them with convenience and versatility.
- Aesthetic preferences: Does your target audience like the finish shimmering, vibrant, or matte?
Understanding market demands and trends
Keeping up with what’s popular and new may be challenging, especially for startups, but consider it as your guide to stay relevant and ensure you bring fresh products to the market.
- Find out which shades are trending, bold and vibrant, duochrome, or metallics.
- Clean and ethical ingredients are all the rage these days, and consumers are now looking into products made with cruelty-free or vegan ingredients.
- Unless you’re catering to professional makeup artists, a majority of the market prefers palette sizes that are travel-friendly and highly portable.
Eyeshadow quality
- Color and texture should provide a good payoff with a balanced mix of finishes.
- Good blendability means an eyeshadow is easy to apply, which is crucial for beginners and professionals alike.
- Cosmetics that last all day or require less frequent touch-ups are more popular than ever.
- Consumers would willingly spend money on an eyeshadow palette that’s durable, secure, and easy to use.
Research the right eyeshadow manufacturer
- Check the manufacturing agreement and see if it aligns with your goals and needs.
- See how long they’ve been in the cosmetics business and their proven track record for providing high-quality products and services.
- Assess the certifications they hold, especially GMP (Good Manufacturing Practice), Cosmetic Safety Program, and ISO standards for quality management.
- Since customization is a priority, ask the manufacturer how much control they’ll allow you in terms of design, production, and formulation.
- Check a manufacturer’s requirements for minimum order quantities and whether or not they work with startups.
- Never commit unless you’ve tested samples and get first-hand experience of a product’s quality and features.
Taking a strategic approach in designing your own eyeshadow palette will prove beneficial for you in the long run. By understanding your target market, eyeshadow quality, and manufacturer, you have the tools to provide products that people would want to buy repeatedly. If you choose to work with a private label manufacturer, MPlus Cosmetics is a reputable provider of eyeshadow palettes, eyeliner, and other eye cosmetics.
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I’m Iskra Banović, editor of Blufashion and the voice behind its fashion, beauty, and lifestyle stories. Fashion, beauty, and lifestyle are my playground, but I’m just as likely to share the messy side of it all, like the time I tested a “must-have” skincare gadget and ended up with glitter stuck in my hair. I love turning trends and everyday finds into something useful (and fun) for real people.
