Author: Dorothy Decker

According to statistics, the global retail industry generates more than $26 trillion in revenue every year. Indeed, retail businesses are some of the most lucrative companies in the world, but venturing into this industry doesn’t guarantee success. On the contrary, there are many floundering retail businesses that struggle to thrive. Whether you manage an eCommerce store or another online business establishment, you can achieve success with the following seven traits. 1. A Clear Identity One of the most important traits for any business to have — but especially a retail business — is a clear identity for its brand. Customers…

Learning cosmetology is like a mix of both science and art. Exhibits creativity, beautifying people with their work with a match of chemical-related materials. They’re assigned to turn dead and shriveled hair healthy again and bland nails colorful. Treatments, therapies, and certain procedures are done to come up with a final look. With that, let’s get deeper into what cosmetologists are capable of, what they get to learn in their beauty schools, and what are the jobs under cosmetology. Esthetics In terms of skincare, they do certain treatments which would make positive changes to your skin. Exfol and unclog pores,…

We all love the thick, long, and beautiful hair of celebrities. Their hair look increases our desire to have beautiful hair. But improving the hair texture, making them voluminous or lengthy is a complicated process. This is not only just time-consuming but also requires a lot of effort. But one thing that helps us get amazing hair without wasting time is hair extensions. Hair extensions are a great way to switch up the hairstyle. From adding length and volume to the hair to even making them colorful, hair extensions help you in a variety of ways. Their demands usually remain…

Your hair color says a lot about your personality and style. Whether you want something mellow, vibrant, or anything in between, it’s achievable. You can wear your hair as your crown and be proud of it. In the culture of ‘DIY,’ it’s easy to fall into the trend of dyeing your hair. However, if you try dyeing your hair on your own, you might make mistakes that could ruin your hair completely, such as bleaching your hair the wrong way. While the DIY approach seems more appealing since it’s cheaper, it comes with risks that aren’t worth taking. So, it…

We like the holidays because they are the perfect occasion to shake off our regular pajama blogger look and get all fancified for all the fabulous parties we’ll be going to. (Well, you’ll be going to. I live on the side of a mountain where there are no fabulous parties and will probably just get kidnapped by a gingerbread witch again this year.) But if you have someplace fabulous to go, this is a great time to get all movie starred up. It’s no secret that we love short hair here at Blufashion, but while it is chic and sexy…

If you’re like me and everyone I know, you’re moving into a new apartment this weekend and probably want to punch everyone and everything in sight. Happy long weekend! Something about putting all of my possessions into bubble wrap and boxes that always seem to break, scrubbing my new apartment, which apparently has never been cleaned before, making countless trips up and down the stairs while dropping something on every landing, multiple trips to Target, and assembling Ikea furniture makes me feel absolutely disgusting. Moving makes me feel simultaneously filthy, sweaty, oily, and dry. I’ve moved five times in five…

Dry shampoo is a godsend for those who are lazy, time-starved, or both. It soaks up all that grease when you just don’t have the time or effort to shower. As great as it is, it doesn’t technically clean hair. Where does the powder go after it soaks up the grease and sweat? You may try to brush it through your hair so you can’t see that telltale white haze but it’s still there. Living Proof‘s Perfect hair Day (PhD), Dry Shampoo, $22 is a game-changer because it has triple cleansing technology that promises to clean your hair better than the…

You’re probably well-versed on dry shampoos that suck up grease without leaving your hair looking like you dumped white powder on it but what about dry conditioners? If they have dry shampoos, it only makes sense that they would have dry conditioners, right? Dry shampoos usually come in the same spray format as dry shampoos and are meant to give you silky soft ends, all without getting your hair wet. Chi recently launched a dry conditioner in their new product range so I decided to test it out to see if dry conditioners are hero products the way dry shampoos are. My ends tend…

You can mark brown lipstick as another ’90s trend that is getting revived. Pretty much every ’90s fashion trend has been resurrected over the past few years and, evidently, we need ’90s beauty looks to go along with them. It’s only a matter of time before crimped hair officially comes back. It’s already appeared in a few runway shows. When we say “brown,” we mean proper 1990′s supermodel brown, not nudes or red brick shades that are pretty much burgundy. Before everyone became obsessed with the ’90s, you probably stayed away from these brown lipsticks the way you did frosted…

I’m legitimately obsessed with lipstick. Like, I think it’s reaching the point where it would be considered a problem if I actually gave a crap what anyone thought of my eternally growing makeup collection. So, naturally, I follow all of the big lipstick campaigns and launches from just about every major (and, let’s face it, minor) beauty company out there, including Estée Lauder‘s new campaign for their Pure Color Envy Liquid Lip Potion ($30), featuring Kendall Jenner. Let’s just say it was giving me major #lipstickenvy. So, I reached out to the good people at Estée Lauder, and they were kind enough to send over…

I tried To Cool For School’s Egg Cream sheet mask to find out if “egg cream” is any good for your face. Last week, while making my weekly trip to Sephora (don’t judge me), I spotted a product in the skincare section that I’d never seen before. That in itself wasn’t unusual, but the words on the product’s packaging were. “EGG CREAM,” it read. Egg cream? I thought. What in the hell is “egg cream,” and why would I want to put it on my face? I went over to investigate and soon learned that Egg Cream is a sheet mask…

As someone with very dry and curly hair, I often find myself on the receiving end of deep conditioning product recommendations. Curly-haired women freaking love to talk about their favorite hair care products, and I am no exception. I welcome the recommendations and make a point of trying as many as I can. Over the past couple of months, I’ve been told by four different women that I need to give Aussie’s 3 Minute Miracle deep conditioner a try. All four women said that this product is basically the shit. A quick Google search confirmed that the Internet agrees–we’ve got a full-blown drugstore holy…