I use Latina Instagram models to build real outfits I can wear. After months of saving posts, these are the accounts that nail color, fit, and quick beauty fixes. Below, you will find short bios, handles, and exactly why to follow each one, so you can copy looks that work in real life.
How I chose these accounts: consistent style leadership, cultural impact, and solid engagement, not just big follower numbers. I aimed for a mix of supermodels, TV personalities, fitness leaders, and fashion-first creators across Latin America and the diaspora.
Quick tips before you follow:
• Save three looks from each creator so the algorithm learns your taste.
• Turn on story notifications for styling how tos.
• Use their hashtags to discover similar accounts.
Here are some Latina Instagram models to follow in 2025:
Table of Contents
1. Gisele Bündchen, Brazilian model – @gisele
Why follow: Iconic supermodel known for wellness and sustainability content, clean glam, and elevated basics that translate to real life.
Supermodel icon and environmental activist. Gisele has over 22M+ Instagram followers. Beyond fashion, she uses her platform to promote sustainability and wellness. Follow her for high-fashion campaigns mixed with yoga and mindful living.
2. Joan Smalls Rodríguez (Puerto Rico) – @joansmalls
Why follow: High fashion trailblazer and beauty campaign star, great for runway to street inspiration and editorial hair and makeup.
The first Latina to become the face of Estée Lauder and ranked the #1 model in the world, Joan is a true trailblazer. With over 5M+ followers, her feed blends runway moments, beauty campaigns, and behind-the-scenes glimpses of global fashion weeks.
3. Adriana Lima (Brazil) – @adrianalima
Why follow: Fitness forward looks, classic glam, and long running brand collabs that set timeless references for night out styling.
A Victoria’s Secret Angel turned global entrepreneur, Adriana has over 19M+ followers. Her page highlights fitness, motherhood, and brand collaborations. She remains one of the most recognized Latina models of all time.
4. Caroline Trentini (Brazil) – @carolinetrentini
Why follow: Editorial masterclass in minimal styling, neutrals, and wearable silhouettes, plus behind the scenes family life.
Known for her editorial work and Vogue covers, Caroline shares a mix of professional shoots and her life as a mother. Her account balances glamour and relatability.
5. Alessandra Ambrósio (Brazil) – @alessandraambrosio
Why follow: Beach to city capsule looks, vacation ready outfits, and swimwear styling ideas you can actually copy.
With over 12M+ followers, Alessandra combines beachy lifestyle content with her modeling career. She also runs GAL Floripa, a swimwear brand she co-founded.
6. Sofía Vergara (Colombia) – @sofiavergara
Why follow: Body positive, curve friendly fits, red carpet glam, and everyday glam that works for events and date nights.
Actress, entrepreneur, and one of the most-followed Latina celebrities with 35M+ followers. Her Instagram is a mix of fashion, family, and behind-the-scenes on set.
7. Adriana Arboleda (Colombia) – @adrianaarboledar
Why follow: Polished fashion presenter energy, tailored outfits, and beauty finds with on camera payoff.
A Colombian TV host and model, Adriana shares lifestyle content, travel snapshots, and fashion insights. Her feed feels polished yet approachable.
8. Lais Ribeiro (Brazil) – @laisribeiro
Why follow: Elegant eveningwear, athletic chic off duty looks, and inclusive fashion moments worth saving.
Former Victoria’s Secret Angel and advocate for inclusivity in fashion. With over 3M+ followers, Lais posts both high-fashion editorials and everyday mom life.
9. Jimena Sánchez (Mexico) – @jimenasanchezmx
Why follow: Sporty glam, camera ready makeup, and weekend outfits that balance fitted pieces with trend basics.
A sports presenter and model, Jimena blends glamorous fashion shots with her work as a TV personality. She has become one of Mexico’s most recognizable Instagram faces.
10. Michelle Lewin (Venezuela) – @michelle_lewin
Why follow: Gym wear styling, athleisure done right, and strength based wellness that pairs with clean beauty.
Known as one of the most influential fitness models in the world, Michelle has over 15M+ followers. Her account is packed with workout tips, nutrition advice, and fitness motivation.
11. Ximena Navarrete (Mexico) – @ximenanr
Why follow: Miss Universe level glam, bridal beauty references, and classic Latin glam that photographs beautifully.
Miss Universe 2010 with 3M+ Instagram followers. Beyond modeling, she’s an actress and public figure. Her account blends red carpet fashion, motherhood, and brand work.
12. Lisa Morales (Cuba) – @misslisamorales
Why follow: Fitness and lifestyle mix, easy to copy gym to brunch looks, and upbeat beauty routines.
Fitness mentor, philanthropist, and model with 2M+ followers. Lisa shares workout routines, motivational content, and glimpses of her acting and TV work.
13. Aida Yespica (Venezuela) – @aidayespica27official
Why follow: Classic glamour, editorial throwbacks, and statement dresses with simple accessory formulas.
Former beauty queen and actress with over 1M+ followers. Her feed mixes glamorous photo shoots with candid lifestyle posts.
14. Ana Claudia Talancón (Mexico) – @latalancon
Why follow: Film and TV red carpet beauty, soft glam hair ideas, and refined color palettes.
An actress and philanthropist who balances TV and film roles with modeling. Her Instagram features behind-the-scenes from productions and personal reflections.
15. Stephanie Cayo (Peru) – @unlunar
Why follow: Travel forward outfits, soft tailoring, and romantic styling that moves between day and night.
Actress, singer, and model with 2M+ followers. Stephanie shares music projects, travel adventures, and her film work, offering a more multi-dimensional presence than a traditional model feed.
16. Thássia Naves (Brazil) – @thassianaves
Why follow: Trend forward luxury styling, color play, and front row looks that predict what is next.
One of Brazil’s top fashion influencers with over 4M+ followers. Thássia is known for luxury fashion collaborations and front-row appearances at fashion weeks.
Editor’s note: Latina identity spans many races, body types, and cultures. If there is a creator you love who should be here, add them in the comments so I can keep this guide evolving.
How to use this guide quickly
- Save one outfit you will actually wear this week.
- Try one hair or makeup detail from a creator with similar coloring.
- Follow one emerging account for fresh ideas you are not seeing everywhere yet.
Emerging creators to watch in 2025
- Lineisy Montero, Dominican Republic, model, natural texture icon. Follow for runway to real life afro styling cues.
- Valentina Sampaio, Brazil, model and advocate. Follow for refined beauty, inclusive fashion, and clean editorial looks.
- Juliana Nalú, Brazil, model and street style favorite. Follow for modern denim, cutout dresses, and off duty styling.
- Denise Bidot, Puerto Rico, curve model. Follow for size inclusive outfit formulas and body confident styling.
- Yovanna Ventura, Cuba, model and creator. Follow for swimwear, summer sets, and playful accessories.
Note: verify handles and links at publish for accuracy.
Frequently Asked Questions
What makes a great Instagram follow for style?
Consistency, a clear point of view, and looks that translate to real life. Fit notes and shopping info help a lot.
How often should I refresh who I follow?
Every season. Mute what you are not using, follow what helps you get dressed faster.
How can I support Latina creators beyond likes?
Save posts, share to stories, comment with specifics, and support their collaborations or small businesses when you can.
Keep Exploring
If you like global style finds, you might also enjoy our spotlight on Poland’s top Instagram models.
P.S. If you are one of the creators listed here and want to update your bio or preferred photo, contact me and I will refresh this guide.
Images: Instagram
Author: Written by Iskra Banović, Editor of Blufashion.com. Covers Latin fashion and creators. This guide is updated quarterly.
- About the Author
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Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
2 Comments
This blog post about Latina Instagram models to follow in 2023 makes me feel both good and bad. On the one hand, I like the effort to show different kinds of beauty and give a voice to groups that don’t get enough attention. But I’m also worried that harmful beauty standards and the idea that women are things to be used might be passed on.
It’s important to realize that social media can greatly affect a person’s mental health and body image, and that promoting a narrow idea of beauty can hurt people. Also, many Instagram models are harassed and made into objects, so it’s important to consider the ethics of following and supporting these accounts.
I understand why the blog post was written. Still, it’s important to be careful and think critically when sharing and reading content that promotes harmful beauty standards and treats women as objects. We should make sure that our media and society show beauty in a way that is more inclusive and gives people more power.
Thank you for reading my blog post and for sharing your thoughts on the topic. I appreciate your point of view and can see why you are worried about harmful beauty standards and the way women are treated as objects.
With this post, I wanted to show different kinds of beauty and bring attention to groups that don’t get enough attention. I think it’s important to celebrate and promote a wide range of beauty standards and give women the tools they need to feel good about how they look.
But I also know that social media can be bad for a person’s mental health and body image, and I agree that we should be careful and critical about what we watch and read. It’s important to support and follow accounts that promote self-love, body positivity, and inclusivity, and to call out and challenge harmful messages when we see them.
Thank you again for sharing your thoughts and for engaging in this important conversation. I will take your feedback into consideration in my future content.