Author: Grant Polachek

Recently, we met up with an amazing fashion entrepreneur. She’d done a lot of work understanding the market, her niche, customers, and competitors, but most importantly, she had a fantastic product. And as lovers of all things bright and beautiful, we got to say; we were completely blown away. But that’s a story for another time. We got talking and discovered that although she’d done an excellent job so far, there was just one thing lacking—her brand’s name—and it’d been holding her back from starting her company and making a big splash in the industry. We’re going to say this…