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Home - Lingerie - A Style Guide - Where Do You Buy Your Underwear?
Lingerie - A Style Guide

Where Do You Buy Your Underwear?

By Iskra BanovićJune 5th, 2023Updated:August 26th, 20232 Mins Read
Where Do You Buy Your Underwear?
(Copyright © Freepik).

Just about everyone you encounter is wearing underwear of some sort. Some folks prefer cotton briefs. Many women like to go wireless with their bras. A few brave souls out there actually prefer thongs. But where you buy your underwear is probably the most important aspect, as it determines the quality, as well as how well your needs and wants are fulfilled.

(Related: What The Name You Call Your Underwear Says About You)

Everybody knows that Victoria’s Secret is one of the biggest retailers of undies (calling them the oft-despised word “panties”), so in honor of tonight’s VS Fashion Show airing—which we will be livetweeting!–we figured today is the perfect time to discuss the best underwear sellers. After all, there are so many wonderful places to buy underwear, as well as plenty of not-so-wonderful ones, but depending on your needs and preferences, you may not have the same favorite as your best friend, mom, sisters, or coworkers.

My personal favorites of the past few years:

  • Target: Yes, I’m slightly embarrassed that I buy my underwear at Target, but you guys, this pair right here is the only one that’s been invariably comfortable and looked great under tight things for me. I have probably bought 12 pairs, possibly more, over the past four years.
  • Le Mystere: I have had this bra for a year. I wear it about 50% of the time because it’s really comfortable, ridiculously cute, and has yet to quit on me or get all stretched out.

Of course, I still want to find out more spots from which I can acquire wonderful underwear. I’m due for a lingerie update (lingerupdate?), so help me out.

Where do you buy your underwear (and why)? Tell us in the comments!

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Iskra Banović
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I'm Iskra Banović, editor of BluFashion and a fashion and beauty writer with over 11 years of experience covering style, trends, and everyday beauty. From runway inspiration to practical styling advice, I love making fashion feel approachable, useful, and a little more fun. I believe great style isn't about following every trend. It's about finding what works for you.

Read more about me.

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