We help you look good, every day
Honest beauty, style, and life advice you can use on a Tuesday. We test, compare, and explain so you can buy well, care for what you own, and feel good in your skin.
Quick proof
Trusted by 161.000 readers each month, 6.000+ guides, 81 contributors, updated as of August 2025.
Start here
- Beauty, routines that fit busy mornings.
- Style, wearable trends and how to pair them.
- Lifestyle, home, travel, and relationships.
- Tools, size and fit calculators that save returns.
What we do
We test things, compare options, and translate labels into plain English. You will see clear steps, fit notes, care tips, and prices in USD for US readers. If something changes, we update and time stamp it.
Why you can trust us
Editorial standards
- Real tests when possible, or hands on comparisons in store.
- Health and safety info cites reputable sources you can click.
- Plain talk, no filler, no hype.
Ethics and disclosures
We follow FTC rules on disclosures. If a link earns a commission, we say so. Our opinions stay independent. Read our Ethics Policy.
Corrections
If we miss something, tell us. We fix it and note the change.
Our story
I started Blufashion in 2018 after friends kept asking the same questions about fit and care. One guide turned into hundreds. Then we built tools to kill guesswork, from swimsuit support to hat sizing. Today, we publish practical guides, first-hand reviews, and calculators that readers use on their phones in stores and at home.
Meet the team
Writers, editors, photographers, and developers who care about clarity and usefulness. Add headshots with one line bios, then link to our Content Team and Our Contributors pages for full profiles.
In the press
As seen on FOX 40 WICZ TV, MSN, The Hudson Weekly, and Digital Journal. See the original articles for details, we link directly to each source and note the publication date. We update this list as new features appear.
Our tools
Sizing trips people up, so we built free tools you can open on your phone. These are a few of our most used tools, for more visit our Tools hub.
- Hat Size Calculator, get your fitted and beanie size in inches and cm.
- International Size Converter, switch units fast.
- Shoe Size Converter with Fit Notes, brand by brand tips.
- Swimsuit Size Chart and Support Picker, find lift and coverage.
- Ring Size Finder Calculator, gift without guessing.
- Jeans Fit Calculator, dial in rise and stretch.
How we review products
We look at materials, construction, comfort, and care. We note stretch, shrink, crown depth, heel height, or fabric weight when it matters. We return or donate items after testing unless a long term test is planned.
Accessibility and inclusion
We write for many bodies, budgets, and skin tones. We show a range of models, sizes, and ages. If we miss a shade, size, or perspective, tell us and we will do better.
Work with us
Got something useful for our readers, email support@blufashion.com. Share what it is, why it helps, and timing. We only say yes when it fits our standards.
Contact
Questions, corrections, or pitches, write support@blufashion.com or use our Contact page. We read every note.
Quick links
Start here. Meet the team. Editorial policy. Press. Advertise. Tools.
By engaging with us on our social media accounts, leaving comments, etc., we can enhance the voices of modern women. Blufashion wants you to understand that you can tackle all the modern women’s roles with style and elegance.